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|PAN India Campaign
|Need of Pan India Campaign on Conservation
of Fossil Fuel & its effect on Climate Change
India spends maximum of its foreign earnings
on importing crude oil for meeting its growing energy demand.
On the other hand, Global warming is the looming concern today.
CO2 is the largest contributor to the phenomenon of global
warming and petroleum products are the largest source of CO2
emission into the environment. CO2 cannot be stopped being
emitted from burning of petroleum products, but it certainly
can be reduced to a great extent by way of efficient utilization
of these products and that is where the role of PCRA critically
comes into fore.
Following are major concerns why India drastically needs
a national movement on petroleum conservation in order to
promote fuel efficiency in each sector of the economy:
- World 8 years away from being a living hell – IPCC
- 450 MMT out of 1100 MMT of CO2 emissions in India from
fossil fuels (POL).
- India 5th largest emitter of CO2 in the world after USA
(5800MT), China (4732 MT), Russia (1529 MT) & Japan
- Growth of consumption of petroleum products in the Xth
Plan was 2.6% annually, when the economy is growing at 8%
- Projected growth rate of petroleum products for India
is 2.4% per annum till 2030.
- Efforts mostly on supply side management (SSM) i.e. NELP,
acquisition of assets abroad, JVs with leading oil majors
for setting up refineries etc.
- Cost of demand side management is a fraction as compared
- DSM reduces CO2 emissions
- Most developed and emerging nations heavily into DSM
- Good DSM will ensure that India emerges as an environmentally
responsible super power.
- China targeting for 20% reduction between 2006 and 2010!!
- Energy Policy for Europe(EPE)2007 :20% reduction in energy
consumption by 2020.
- Japan - 9.2 times more energy efficient per $1000 of GDP
compared to India.
- Energy consumption levels today in Industrial sector
in Japan is same as 1973 levels!!!
- India consumes petroleum products worth Rs 4 lakh Crores
per annum !!!
- A 2 - 2.5 % conservation would result into a saving of
Rs. 8000 - 10000 crores per year !!!
- With concerted conservation efforts, India can achieve
8% GDP growth rate which could be almost POL neutral !!!
With the above backdrop in mind, PCRA
intends to give a new thrust and direction to conservation
activities in the country to bring conservation on the forefront
of the National Agenda. Ministry of Petroleum & Natural
Gas, Govt. of India has allocated a budget of Rs. 40 Crores
to PCRA to carry out this special campaign.
PCRA’s prime objective is to promote
efficient utilization of petroleum products in India. On an
average, the consumption pattern of petroleum products in
India is as follows:
- Transport (Petrol, Diesel, CNG, Aviation Fuel) :
- Industry (Petrol, Diesel, Fuel Oil, Naphtha, Natural
- Commercial & Others : 13%
- Domestic (LPG & Kerosene): 18%
- Agriculture (Diesel): 4%
Outlines of the Campaign
- PCRA should engage one of the country’s highly experienced
and reputed advertising agencies to design and execute the
- The campaign will be focused at motivating the users
through emotional retina.
- Conceptually, PCRA campaign is to be centered on the children
and youth who in turn would motivate their parents towards
petroleum conservation. Children and youth are the common
factor who can bind users of petroleum products across sectors,
be it personal vehicle, truck, bus, industry, commercial
establishment, household or farmer, hence the campaign would
be targeted towards them as the main focus.
- The first campaign could read like “Save Petroleum
to save India” from environmental point of view, imbibing
a strong feeling in the minds of each child to motivate
respective parents towards petroleum conservation.
- A generic campaign on petroleum conservation would be
launched simultaneously targeting the parents on the themes
like “Save Petroleum to save your child’s future”.
- Once the generic campaigns are launched and are visible,
sector specific campaigns will be launched i.e. targeting
the industrial units, transport users, housewives using
LPG, farmers using pump sets etc.
- The services of a Brand Ambassador for PCRA campaign
would be used extensively.
- A National Theme Song on conservation is to be developed
by one of the best music directors of the country.
|Tips on Fuel conservation in transport sector
- Delhi alone burns petrol/diesel worth Rs. 994 Crores per
annum at traffic red lights
- Switch off your engine beyond 15 seconds at traffic red
lights to reduce your petrol bill
- Drive your car at 45 KMPH and save petrol up to 15% against
driving at 65 KMPH
- If you drive your car at 80 KMPH, you burn 30% more petrol
Correct tyre pressure can save up to 10% petrol
- Maximize use of 5th gear to get better mileage
- Drive in correct gear always for fuel efficiency –
incorrect gear driving can lead you 20% increase in fuel
- Keep your engine healthy by regular tuning – it
saves you 6% fuel
- Clean your air filter regularly – dust causes rapid
wear of engine components and increases fuel consumption
- Avoid frequent apply of Brakes. “stop-and-go”
driving wastes fuel. Save fuel by anticipating stops and
adjusting your speed accordingly
- Riding the clutch damages clutch linings and causes loss
of energy. Keep your foot off the clutch and save fuel
- Don’t wait for your car engine to warm up. Drive
in low gear till the engine warms up and save fuel
- Share your car for car pool. It considerably reduces your
monthly fuel bill
- Even though a slightly longer route, you get more mileage
per liter if you take a less congested route
- Judicious use of car Air Conditioner can result in considerable
fuel saving. You burn 20% more fuel when AC is in use
- Unnecessary loads increase fuel consumption. A reduction
in weight increases fuel efficiency.
- Check the car manual and oil manufacturer’s recommendations
before using any particular grade of oil. Use recommended
grade of engine oil.
|Tips on fuel conservation in industrial sector
- Undertake regular energy audit to reduce your energy
- Leakage of one drop of oil per second amounts to a loss
over 200 liters of oil every year – Carry out energy
audit in your industry
- Incomplete combustion leads to wastage of fuel –
Carry out energy audit to identify wastage
- Recover and utilize waste heat from furnace flue gases
for preheating of combustion of air – Carry out energy
audit in your industry
- Reduce heat losses through furnace openings – Carry
out energy audit in your industry
- Recover heat from steam condensate – Carry out
energy audit in your industry
- Improve boiler efficiency by checking radiation loss,
incomplete combustion, blow down loss, excess air and save
up to 20% fuel – Carry out energy audit in your industry
- Maintain steam pipe insulation to save considerable amount
of fuel – Carry out energy audit in your industry
|Tips on fuel conservation in Commercial Sector
- Carry out energy audit in big buildings to reduce electricity
consumption. You can reduce your energy bill up to 35% by
auditing energy consumption in your building
- PCRA has already carried out prestigious energy audits
in Govt. Buildings, viz. North Block, South Block, Shastri
Bhavan, Krishi Bhavan, New Delhi.
Consumers of Domestic Sector are the
users of LPG and Kerosene. LPG users are educated and semi-educated,
while kerosene users are BPL. Consumers of Domestic Sector
therefore are uniformly spread across the country. PCRA is
extensively taking up the promotion of Nutan Deep Kerosene
Lamp developed by Indian Oil Corporation that is 50% more
|Tips on fuel conservation in Domestic Sector
- A few minutes of planning ensures a big fuel saving.
- Pressure cooking saves fuel.
- Use optimum quantity of water in cooking to save fuel.
- Reduce the flame when boiling starts.
- Soak before cooking.
- Shallow, wide vessels save fuel.
- Put the lid to prevent heat losses and save fuel.
- Use of the small burner saves LPG.
- A clean burner helps save LPG.
- Allow frozen food to reach room temperature before cooking
and save LPG.
- Plan your meal timings and save LPG or electricity on
- Use Nutan Deep Kerosene Lamp that saves 50% kerosene in
comparison to the conventional bottle and flick kerosene
|Tips for fuel conservation in Agriculture Sector
- For Irrigation Pump set, low friction ISI marked foot
valve can save up to 10% diesel consumption
- Bigger diameter rigid PVC Pipeline saves considerable
amount of diesel in pump irrigation system
- Pipeline arrangement in Pump Irrigation system should
not involve bends to save diesel and sharp bends should
- Know your Tractor and stop diesel leakage
- Turn your engine off when you stop your Tractor
- Drive your Tractor in correct gear …… always
- Does your Tractor smoke? It means it wastes diesel
- Dirt – your engine’s worst enemy… clean
- Match hauling capacity with load
- Plan your field run