PCRA aims at making oil conservation a
national movement. As part of its mandate, PCRA is entrusted
with the task of creating awareness amongst the masses about
the importance, methods and benefits of conserving petroleum
products & emission reduction.
To take the message to the people, PCRA uses
all possible and effective media for mass communication. These
include electronic and press media e.g. TV, Radio, Electronic
displays; Press at the National and State level printed literature
for specific target groups; outdoor publicity through Hoarding,
Bus panels, Kiosks, Balloons, Banners Transliders etc. The
focus of all the messages is easy to implement and practical
conservation lips for the industrial, transport, agriculture
& domestic sectors. For effective communication to the
target groups in semi-urban and rural areas, messages are
made in regional languages. Field interactive programs like
seminars, Technical meets, Consumer meets, Workshops, Clinics,
van-publicity, Exhibitions, Kisan melas are conducted for
dissemination of conservation messages and demonstration of
conservation techniques. To give impetus to the oil conservation
movement, PCRA utilizes various platforms like the World environment
day, World energy day, various festivals etc. When creative
press advertisements are brought out.
Over the years, PCRA has developed a number
of films, TV spots and radio jingles in various languages
for promoting oil conservation. PCRA also publishes quarterly
a journal and a newsletter. Active
Conservation Techniques (ACT), is a journal containing
articles on technology by energy experts. It also brings out
successful case studies leading to conservation of energy.
The conservation news is an in-house newsletter highlighting
the major activities carried out by PCRA in the core sectors.
For the benefit of various target groups
of petroleum products, PCRA has developed literature containing
simple ready to implement conservation tips and techniques.
Special low cost green leaflets have also been developed to
educate the masses on the ill effects of pollution caused
due to incomplete combustion and its impact on health. The
guiding light being "Where conservation fails pollution