The objective of this activity is to create awareness about the importance, methods and benefits of conserving petroleum products amongst various users of petroleum products especially in the agricultural sector by distributing PCRA printed literature on various conservation programs and showing conservation tips on TV/Video etc.

Under this activity, a van fitted with audio-visual aids, posters and banners etc., on the theme of petroleum conservation visits the villages and at every halting point conservation tips are shown on TV/Video and literature is distributed to the audience. The van publicity programs are organized through hired agencies and also through field publicity vans of Directorate of Field Publicity, Ministry of Information & Broadcasting and State Field Publicity; Departments in various states.